USE THE WOW EFFECT TO ENHANCE THE CUSTOMER EXPERIENCE
Professional speaker on customer experience
RECOMMENDATIONS
“I wanted to thank you for the quality of your conference.
You were able to impact over 300 salespeople with your clear, sincere and precise messages.
The feedback from the teams is very good, and from my bosses too!”
Eric Poueys
Customer Contact Center Manager PIERRE & VACANCES - CENTER PARCS GROUP
“Your performance gave us some innovative and highly relevant keys.
On customer relations, service relations and customer perception.
An excellent conference, thank you again!”
Florence Desert
Customer Experience Director, Air France
“This message is to thank you for your conference,
we’ve had a positive impact since last night,
the teams are over the moon!
We’ve reached our goal!
Thanks again, much appreciated.”
Agnes Combes
Training Director, Chanel
“Your conference was unanimously appreciated.
Illusionary illustration gets key messages across, without the formalism of a top-down “high mass”.
The desired messages came through very clearly and I thank you for that.”
Patrick Emmanuel Murcott
Distribution Networks Division, MAIF
“From studying finance to coaching to the art of magic,
it was a wonderful conference for all our guests!
You embody the essence of motivation.
THANK YOU again!”
Didier Le Menestrel
Group Chairman, LFDE
“Hello Laurent,
A huge thank you to you for your show so connected to our business.
The introduction with our The Crew 2 game in digital magic was huge!
You were a real hit with the teams.
I’ve had nothing but positive feedback, even from people who aren’t magic fans!”
Christel Rouleau
Communications Manager, UBISOFT
USE THE WOW EFFECT
IN THE CUSTOMER EXPERIENCE
HOW TO BUILD AN EMOTIONAL CUSTOMER EXPERIENCE
As a corporate lecturer, I create concrete links and interaction between the science of theillusion, thewahou effect and thecustomer experience. By combining performance and psychological models, I offer companies a new approach to the customer experience, from sales to loyalty.
Customer experience has become a real issue. So if you’re looking to convey the need for customer experience and its implications in a short space of time, my professional conference is a strategic move.
Whether you’re looking to attract new customers, build customer loyalty or strengthen your brand image, my emotional marketing methods enable you to reach your customers directly and sustainably.
HOW TO MAKE AN IMPACT ON CUSTOMER RELATIONS?
With numerous examples of tried-and-tested customer strategies, I’ll guide you in creating an unforgettable wow effect .
Thanks to Neuromarketing, I’ll show you the implications of a sales act. You’ll know the emotions that can transform it into an act of purchase. In this way, you’ll reach and retain your customers in a much shorter time.
During my professional conferences, I explain in concrete terms :
- how to engage and motivate your teams
- teach your teams how to capitalize on emotions and reach your target effectively
- use storytelling to make a lasting impression
A RELEVANT PROFESSIONAL CONFERENCE
FOR YOUR BUSINESS
BETTER SELLING
CAPITALIZE ON EMOTIONS
A successful sale is an emotional sale.
Because the user experience must be at the heart of your strategy, I’ll show you how three simple emotions – surprise, interest and joy – make a sale emotional first and logically justified second.
Expert illusionist, behavior specialist, I give you the keys to these three emotions to influence sales and thecustomer experience durably.
BETTER SERVICE
INFLUENCE YOUR CUSTOMER’S PERCEPTION
A product or service is first and foremost perceived by a customer. And the challenges of customer relations are linked to the interpretation of these perceptions.
I teach you the specific skills you need to understand and positively influence your customers:
- the ultimate rule ofemotional intelligence to regain control and make all types of interaction more fluid
- how to come out on top in conflict situations by asking just two questions
- why the answer to a single question can build the foundations of the customer experience
LOYALIZE
REALLY CREATE THE WOW EFFECT
Pragmatic, intuitive and proven tools! Without emotion in the customer experience, it’s harder to stand out and sell.
I’ll show you how to make the connection that creates lasting memories by making better use of our emotions. Emotions can be used to enhance thecustomer experience !
By explaining how and why the illusion works, this conference provides three insights:
- reality is different for everyone, and we need to remain flexible in many circumstances.
- the real challenges in customer relations and in customer experience management are linked to the interpretation of this reality.
- customer performance is possible by following processes that take into account the points of view of our interlocutors and their emotions.
MOTIVATE
ANCHOR POSITIVE MESSAGES
Efforts to transform the shopping experience into a moment of delight must :
- be simple and sincere, to bring the wow effect within everyone’s reach
- be part of a customer journey from the customer’s point of view (sales force, after-sales service)
- be part of a customer journey from the company’s point of view (internal relations between different functions, invisible journey in the customer’s eyes)
From this point of view, by involving your participants, this professional conference engages them and creates a strong emotional experience.
AGIR
USE THE RIGHT CUSTOMER INFLUENCE LEVERS
I provide you with specific know-how, based on neurosciences and recent, proven business strategies.
And most of all, common sense in customer relations ! :
- Simple, practical examples drawn from my own experience as a customer.
- I’ll tell you all about it, the good and the bad!
- My promise: to make this fascinating subject as lively and concrete as possible for all your participants!
REFERENCES
