USE THE WOW EFFECT TO ENHANCE THE CUSTOMER EXPERIENCE
Professional speaker on customer experience
A PROFESSIONAL SPEAKER
TO TRANSFORM YOUR VISION
OF THE CUSTOMER EXPERIENCE
Eric Poueys
Customer Contact Center Manager PIERRE & VACANCES - CENTER PARCS GROUP
I wanted to thank you for the quality of your conference.
That’s over 300 salespeople you’ve been able to impact,
by your clear, sincere and precise messages.
Feedback from the teams has been very good, and from my bosses too!
Florence Desert
Customer Care Director
Your performance gave us some innovative and highly relevant insights.
On customer relations, service relations and customer perception.
An excellent conference, thank you again!
Agnes Combes
Training Director
This message is to thank you for your conference,
we’ve had a positive impact since last night,
the teams are over the moon!
We’ve reached our goal!
Thank you again.
Patrick Emmanuel Murcott
Distribution Networks Division
Your conference was unanimously appreciated.
Illusionary illustration gets key messages across, without the formalism of a top-down “high mass”.
The messages I wanted to convey came through loud and clear, and I thank you for that.
Didier Le Menestrel
Group Chairman
From finance studies to coaching to the art of magic,
it was a wonderful conference for all our guests!
You embody the essence of motivation.
THANK YOU again.
USE THE WOW EFFECT
IN THE CUSTOMER EXPERIENCE
HOW TO BUILD AN EMOTIONAL CUSTOMER EXPERIENCE
As a corporate lecturer, I create concrete links and interaction between the science of theillusion, thewahou effect and thecustomer experience. By combining performance and psychological models, I offer companies a new approach to the customer experience, from sales to loyalty.
Customer experience has become a real issue. So if you’re looking to convey the need for customer experience and its implications in a short space of time, my professional conference is a strategic move.
Whether you’re looking to attract new customers, build customer loyalty or strengthen your brand image, my emotional marketing methods enable you to reach your customers directly and sustainably.
HOW TO MAKE AN IMPACT ON CUSTOMER RELATIONS?
With numerous examples of tried-and-tested customer strategies, I’ll guide you in creating an unforgettable wow effect .
Thanks to Neuromarketing, I’ll show you the implications of a sales act. You’ll know the emotions that can transform it into an act of purchase. In this way, you’ll reach and retain your customers in a much shorter time.
During my professional conferences, I explain in concrete terms :
- how to engage and motivate your teams
- teach your teams how to capitalize on emotions and reach your target effectively
- use storytelling to make a lasting impression
A RELEVANT PROFESSIONAL CONFERENCE
FOR YOUR BUSINESS
BETTER SELLING
CAPITALIZE ON EMOTIONS
A successful sale is an emotional sale.
Because the user experience must be at the heart of your strategy, I’ll show you how three simple emotions – surprise, interest and joy – make a sale emotional first and logically justified second.
Expert illusionist, behavior specialist, I give you the keys to these three emotions to influence sales and thecustomer experience durably.
BETTER SERVICE
INFLUENCE YOUR CUSTOMER’S PERCEPTION
A product or service is first and foremost perceived by a customer. And the challenges of customer relationship are linked to the interpretation of these perceptions.
I teach you the specific skills you need to understand and positively influence your customers:
- the ultimate rule ofemotional intelligence to regain control and make all types of interaction more fluid
- how to come out on top in conflict situations by asking just two questions
- why the answer to a single question can build the foundations of the customer experience
LOYALIZE
REALLY CREATE THE WOW EFFECT
Pragmatic, intuitive and proven tools! Without emotion in the customer experience, it’s harder to stand out and sell.
I’ll show you how to make the connection that creates lasting memories by making better use of our emotions. Emotions can be used to enhance thecustomer experience !
By explaining how and why the illusion works, this conference provides three insights:
- reality is different for everyone, and we need to remain flexible in many circumstances.
- the real challenges in customer relations and in customer experience management are linked to the interpretation of this reality.
- customer performance is possible by following processes that take into account the points of view of our interlocutors and their emotions.
MOTIVATE
ANCHOR POSITIVE MESSAGES
Efforts to transform the shopping experience into a moment of delight must :
- be simple and sincere, to bring the wow effect within everyone’s reach
- be part of a customer journey from the customer’s point of view (sales force, after-sales service)
- be part of a customer journey from the company’s point of view (internal relations between different functions, invisible journey in the customer’s eyes)
From this point of view, by involving your participants, this professional conference engages them and creates a strong emotional experience.
AGIR
USE THE RIGHT CUSTOMER INFLUENCE LEVERS
I provide you with specific know-how, based on neurosciences and recent, proven business strategies.
And most of all, common sense in customer relations ! :
- Simple, practical examples drawn from my own experience as a customer.
- I’ll tell you all about it, the good and the bad!
- My promise: to make this fascinating subject as lively and concrete as possible for all your participants!
THREE REASONS TO CALL ON US
This document gives you :
- Benefits and key points of the conference
- Scientific references for our emotional models
- Our 3-point vision of customer experience challenges
REFERENCES
