[\/et_pb_text][et_pb_text content_tablet=”<\/p>\n
Professional speaker
on customer the experience<\/h2>\n
” content_phone=”<\/p>\n
Professional speaker on the customer experience<\/h2>\n
” content_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” header_text_color=”#FFFFFF” header_font_size=”36px” header_2_font=”|500|||||||” header_2_text_align=”right” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” header_2_line_height=”1.4em” custom_margin_tablet=”” custom_margin_phone=”|10px|||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
Professional speaker on the customer experience<\/h1>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FAB31F” width=”100%” custom_margin=”||-1px|||” custom_padding=”2px|0px|0px|0px|false|true” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” background_color=”#FAB31F” width=”100%” max_width=”100%” module_alignment=”center” custom_margin=”0px||||false|false” custom_padding=”32px|0px|32px|0px|true|false” border_color_all=”#7e0f19″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”|700|||||||” header_2_text_align=”center” header_2_font_size=”36px” header_3_font_size=”30px” border_color_bottom=”#FAB31F” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
RECOMMENDATIONS<\/strong><\/h3>\n[\/et_pb_text][et_pb_divider color=”#FFFFFF” divider_weight=”2px” _builder_version=”4.27.4″ _module_preset=”default” width=”10%” module_alignment=”center” custom_margin=”-20px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][dica_divi_carousel show_items_desktop=”1″ show_items_tablet=”1″ transition_duration=”1000″ loop=”on” autoplay=”on” hoverpause=”on” autoplay_speed=”3000″ arrow_nav=”on” dot_nav=”on” advanced_effect=”1″ arrow_nav_color=”#000000″ arrow_bg_color=”RGBA(255,255,255,0)” dots_color=”rgba(84,84,84,0.59)” dots_active_color=”#000000″ image_force_fullwidth=”on” arrow_position=”middle-outside” use_prev_icon=”on” prev_icon=”4||divi||400″ use_next_icon=”on” next_icon=”5||divi||400″ arrow_font_size=”30px” title_margin=”40px||||false|false” title_margin_tablet=”40px||||false|false” title_margin_phone=”24px||||false|false” title_margin_last_edited=”on|phone” content_container_margin=”||||false|false” content_container_padding=”24px|24px|24px|24px|false|true” _builder_version=”4.27.4″ _module_preset=”default” title_font=”Bebas Neue||||||||” background_color=”#FFFFFF” width=”70%” width_tablet=”” width_phone=”90%” width_last_edited=”on|phone” max_width=”80%” max_width_tablet=”110vh” max_width_phone=”110vh” max_width_last_edited=”on|desktop” module_alignment=”center” global_colors_info=”{}” theme_builder_area=”post_content”][dica_divi_carouselitem title=”Eric Poueys” sub_title=”Customer Contact Center Manager PIERRE & VACANCES – CENTER PARCS GROUP” button_url_new_window=”1″ image=”https:\/\/laurentberetta.com\/wp-content\/uploads\/2025\/04\/pierreetvacanceslogo_testimonials.png” title_position=”bottom” subtitle_position=”bottom” image_position=”image_right” tablet_on_top=”on” image_padding=”|||32px|false|false” image_padding_tablet=”||32px|0px|false|false” image_padding_phone=”||32px|0px|false|false” image_padding_last_edited=”on|tablet” custom_margin=”||||false|false” image_size_tablet=”50%” image_size_phone=”50%” image_size_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” header_font=”Roboto|700|||||||” header_text_color=”#E09900″ header_font_size=”28px” header_line_height=”36px” subtitle_font=”Poppins||||||||” subtitle_text_color=”#000000″ body_font=”Roboto|700||on|||||” body_text_color=”#000000″ body_font_size=”22px” body_line_height=”35px” background_color=”RGBA(255,255,255,0)” background_enable_color=”on” header_font_size_tablet=”20px” header_font_size_phone=”20px” header_font_size_last_edited=”on|tablet” header_line_height_tablet=”30px” header_line_height_phone=”30px” header_line_height_last_edited=”on|tablet” body_font_size_tablet=”20px” body_font_size_phone=”20px” body_font_size_last_edited=”on|tablet” body_line_height_tablet=”30px” body_line_height_phone=”30px” body_line_height_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
![\"\"](\"https:\/\/plugins.divigear.net\/divi-carousel\/wp-content\/uploads\/sites\/2\/2025\/02\/Frame-1618873663.png\")
<\/p>\n
\u201cI wanted to thank you for the quality of your conference.
You were able to impact over 300 salespeople with your clear, sincere and precise messages.
The feedback from the teams is very good, and from my bosses too!\u201d<\/p>\n
[\/dica_divi_carouselitem][dica_divi_carouselitem title=”Florence Desert” sub_title=”Customer Experience Director, Air France” button_url_new_window=”1″ image=”https:\/\/laurentberetta.com\/wp-content\/uploads\/2025\/04\/airfrancelogo_testimonials.png” title_position=”bottom” subtitle_position=”bottom” image_position=”image_right” tablet_on_top=”on” image_padding=”|||32px|false|false” image_padding_tablet=”||32px|0px|false|false” image_padding_phone=”||32px|0px|false|false” image_padding_last_edited=”on|tablet” custom_margin=”||||false|false” image_size_tablet=”50%” image_size_phone=”50%” image_size_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” header_font=”Roboto|700|||||||” header_text_color=”#E09900″ header_font_size=”28px” header_line_height=”36px” subtitle_font=”Poppins||||||||” subtitle_text_color=”#000000″ body_font=”Roboto|700||on|||||” body_text_color=”#000000″ body_font_size=”22px” body_line_height=”35px” header_font_size_tablet=”20px” header_font_size_phone=”20px” header_font_size_last_edited=”on|tablet” header_line_height_tablet=”30px” header_line_height_phone=”30px” header_line_height_last_edited=”on|tablet” body_font_size_tablet=”20px” body_font_size_phone=”20px” body_font_size_last_edited=”on|tablet” body_line_height_tablet=”30px” body_line_height_phone=”30px” body_line_height_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
<\/p>\n
“Your performance gave us some innovative and highly relevant keys.<\/p>\n
On customer relations, service relations and customer perception.<\/p>\n
An excellent conference, thank you again!”<\/p>\n
[\/dica_divi_carouselitem][dica_divi_carouselitem title=”Agnes Combes” sub_title=”Training Director, Chanel” button_url_new_window=”1″ image=”https:\/\/laurentberetta.com\/wp-content\/uploads\/2025\/04\/chanellogo_testimonials.png” title_position=”bottom” subtitle_position=”bottom” image_position=”image_right” tablet_on_top=”on” image_padding=”|||32px|false|false” image_padding_tablet=”||32px|0px|false|false” image_padding_phone=”||32px|0px|false|false” image_padding_last_edited=”on|tablet” custom_margin=”||||false|false” image_size_tablet=”50%” image_size_phone=”50%” image_size_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” header_font=”Roboto|700|||||||” header_text_color=”#E09900″ header_font_size=”28px” header_line_height=”36px” subtitle_font=”Poppins||||||||” subtitle_text_color=”#000000″ body_font=”Roboto|700||on|||||” body_text_color=”#000000″ body_font_size=”22px” body_line_height=”35px” header_font_size_tablet=”20px” header_font_size_phone=”20px” header_font_size_last_edited=”on|tablet” header_line_height_tablet=”30px” header_line_height_phone=”30px” header_line_height_last_edited=”on|tablet” body_font_size_tablet=”20px” body_font_size_phone=”20px” body_font_size_last_edited=”on|tablet” body_line_height_tablet=”30px” body_line_height_phone=”30px” body_line_height_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
<\/p>\n
“This message is to thank you for your conference,<\/p>\n
we’ve had a positive impact since last night,<\/p>\n
the teams are over the moon!<\/p>\n
We’ve reached our goal!<\/p>\n
Thanks again, much appreciated.”<\/p>\n
[\/dica_divi_carouselitem][dica_divi_carouselitem title=”Patrick Emmanuel Murcott” sub_title=”Distribution Networks Division, MAIF” button_url_new_window=”1″ image=”https:\/\/laurentberetta.com\/wp-content\/uploads\/2025\/04\/maiflogo_testimonials.png” title_position=”bottom” subtitle_position=”bottom” image_position=”image_right” tablet_on_top=”on” image_padding=”|||32px|false|false” image_padding_tablet=”||32px|0px|false|false” image_padding_phone=”||32px|0px|false|false” image_padding_last_edited=”on|tablet” custom_margin=”||||false|false” image_size_tablet=”50%” image_size_phone=”50%” image_size_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” header_font=”Roboto||||||||” header_text_color=”#E09900″ header_font_size=”28px” header_line_height=”36px” subtitle_font=”Poppins||||||||” subtitle_text_color=”#000000″ body_font=”Roboto|700||on|||||” body_text_color=”#000000″ body_font_size=”22px” body_line_height=”35px” header_font_size_tablet=”20px” header_font_size_phone=”20px” header_font_size_last_edited=”on|tablet” header_line_height_tablet=”30px” header_line_height_phone=”30px” header_line_height_last_edited=”on|tablet” body_font_size_tablet=”20px” body_font_size_phone=”20px” body_font_size_last_edited=”on|tablet” body_line_height_tablet=”30px” body_line_height_phone=”30px” body_line_height_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
<\/p>\n
“Your keynote was unanimously appreciated.<\/p>\n
Illusionary illustration gets key messages across, without the formalism of a top-down “high mass”.<\/p>\n
The desired messages came through very clearly and I thank you for that.”<\/p>\n
[\/dica_divi_carouselitem][dica_divi_carouselitem title=”Didier Le Menestrel” sub_title=”Group Chairman, LFDE” button_url_new_window=”1″ image=”https:\/\/laurentberetta.com\/wp-content\/uploads\/2025\/04\/LFDElogo_testimonials.png” title_position=”bottom” subtitle_position=”bottom” image_position=”image_right” tablet_on_top=”on” image_padding=”|||32px|false|false” image_padding_tablet=”||32px|0px|false|false” image_padding_phone=”||32px|0px|false|false” image_padding_last_edited=”on|tablet” custom_margin=”||||false|false” image_size_tablet=”50%” image_size_phone=”50%” image_size_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” header_font=”Roboto|700|||||||” header_text_color=”#E09900″ header_font_size=”28px” header_line_height=”36px” subtitle_font=”Poppins||||||||” subtitle_text_color=”#000000″ body_font=”Roboto|700||on|||||” body_text_color=”#000000″ body_font_size=”22px” body_line_height=”35px” header_font_size_tablet=”20px” header_font_size_phone=”20px” header_font_size_last_edited=”on|tablet” header_line_height_tablet=”30px” header_line_height_phone=”30px” header_line_height_last_edited=”on|tablet” body_font_size_tablet=”20px” body_font_size_phone=”20px” body_font_size_last_edited=”on|tablet” body_line_height_tablet=”30px” body_line_height_phone=”30px” body_line_height_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
<\/p>\n
“From studying finance to coaching to the art of magic,<\/p>\n
it was a wonderful conference for all our guests!<\/p>\n
You embody the essence of motivation.<\/p>\n
THANK YOU again!”<\/p>\n
[\/dica_divi_carouselitem][dica_divi_carouselitem title=”Christel Rouleau” sub_title=”Communications Manager, UBISOFT” button_url_new_window=”1″ image=”https:\/\/laurentberetta.com\/wp-content\/uploads\/2025\/04\/ubisoftlogo_testimonials.png” title_position=”bottom” subtitle_position=”bottom” image_position=”image_right” tablet_on_top=”on” image_padding=”|||32px|false|false” image_padding_tablet=”||32px|0px|false|false” image_padding_phone=”||32px|0px|false|false” image_padding_last_edited=”on|tablet” custom_margin=”||||false|false” image_size_tablet=”50%” image_size_phone=”50%” image_size_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” header_font=”Roboto|700|||||||” header_text_color=”#E09900″ header_font_size=”28px” header_line_height=”36px” subtitle_font=”Poppins||||||||” subtitle_text_color=”#000000″ body_font=”Roboto|700||on|||||” body_text_color=”#000000″ body_font_size=”22px” body_line_height=”35px” header_font_size_tablet=”20px” header_font_size_phone=”20px” header_font_size_last_edited=”on|tablet” header_line_height_tablet=”30px” header_line_height_phone=”30px” header_line_height_last_edited=”on|tablet” body_font_size_tablet=”20px” body_font_size_phone=”20px” body_font_size_last_edited=”on|tablet” body_line_height_tablet=”30px” body_line_height_phone=”30px” body_line_height_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
<\/p>\n
\u201cHello Laurent,
A huge thank you to you for your show so connected to our business.
The introduction with our The Crew 2<\/em> game in digital magic was huge!
You were a real hit with the teams.
I’ve had nothing but positive feedback, even from people who aren’t magic fans!\u201d<\/p>\n[\/dica_divi_carouselitem][\/dica_divi_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#FAB31F” custom_padding=”0px|||||” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”||2px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_text_color=”#FFFFFF” header_text_color=”#FFFFFF” header_2_font=”|700|||||||” header_2_text_align=”center” header_2_font_size=”36px” header_2_line_height=”1.5em” custom_padding=”0px|||||” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” border_color_bottom=”#FAB31F” global_colors_info=”{}”]<\/p>\n
USE THE WOW EFFECT<\/span>
IN THE CUSTOMER EXPERIENCE<\/span><\/h2>\n[\/et_pb_text][et_pb_divider color=”#FFFFFF” divider_weight=”2px” _builder_version=”4.16″ _module_preset=”default” width=”10%” module_alignment=”center” custom_margin=”-20px||||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” module_class=”custom_row” _builder_version=”4.16″ _module_preset=”default” max_width=”1920px” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”second-on-mobile” _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurentberetta.com\/wp-content\/uploads\/2021\/04\/conference-experience-client-laurent-beretta-paris-scaled.jpg” alt=”The wow effect in the customer experience by speaker Laurent Beretta” title_text=”The "wow effect in the customer experience" conference in the real estate sector by Laurent BERETTA” _builder_version=”4.16″ _module_preset=”default” custom_margin_tablet=”20px||||false|false” custom_margin_phone=”40px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ module_class=”first-on-mobile” _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n
HOW TO BUILD AN EMOTIONAL CUSTOMER EXPERIENCE<\/span><\/strong><\/h3>\nAs a corporate lecturer<\/b>, I create concrete links and interaction between the science of <\/b>theillusion<\/b>, thewahou effect<\/b> <\/b>and thecustomer experience<\/b>. By combining performance and psychological models, I offer companies a new approach to the customer experience, from sales to loyalty. <\/span><\/span><\/p>\nCustomer experience has become a real issue. So if you're looking to convey the need for customer experience and its implications in a short space of time, my professional conference<\/b> is a strategic move. <\/span><\/p>\nWhether you're looking to attract new customers, build customer loyalty or strengthen your brand image, my emotional marketing<\/b> methods enable you to reach your customers directly and sustainably.<\/span><\/p>\n” content_phone=”<\/p>\n
HOW TO BUILD AN EMOTIONAL CUSTOMER EXPERIENCE?<\/span><\/strong><\/h3>\nAs a corporate lecturer<\/b>, I create concrete links and interaction between the science of <\/b>theillusion<\/b>, thewahou effect<\/b> <\/b>and thecustomer experience<\/b>. By combining performance and psychological models, I offer companies a new approach to the customer experience, from sales to loyalty. <\/span><\/span><\/p>\nCustomer experience has become a real issue. So if you're looking to convey the need for customer experience and its implications in a short space of time, my professional conference<\/b> is a strategic move. <\/span><\/p>\nWhether you're looking to attract new customers, build customer loyalty or strengthen your brand image, my emotional marketing<\/b> methods enable you to reach your customers directly and sustainably.<\/span><\/p>\n” content_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”36px” header_3_font=”|600|||||||” header_3_font_size=”27px” header_3_line_height=”1.6em” custom_margin=”3px|||||” custom_padding=”7px|||||” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
HOW TO BUILD AN EMOTIONAL CUSTOMER EXPERIENCE<\/span><\/h3>\n<\/span><\/p>\nAs a corporate lecturer<\/b>, I create concrete links and interaction between the science of <\/b>theillusion<\/b>, thewahou effect<\/b> <\/b>and thecustomer experience<\/b>. By combining performance and psychological models, I offer companies a new approach to the customer experience, from sales to loyalty. <\/span><\/span><\/p>\nCustomer experience has become a real issue. So if you’re looking to convey the need for customer experience and its implications in a short space of time, my professional conference<\/b> is a strategic move. <\/span><\/p>\nWhether you’re looking to attract new customers, build customer loyalty or strengthen your brand image, my emotional marketing<\/b> methods enable you to reach your customers directly and sustainably.<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”|auto|1px|auto||” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider show_divider=”off” _builder_version=”4.16″ _module_preset=”default” min_height=”12.8px” custom_padding=”0px||0px|||” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” max_width=”1920px” custom_padding=”2px||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n
HOW TO MAKE AN IMPACT ON CUSTOMER RELATIONS?<\/span><\/strong><\/h3>\nWith numerous examples of tried-and-tested customer strategies<\/b>, I'll guide you in creating an<\/b> unforgettable wow effect<\/strong> <\/b>.<\/span><\/p>\nThanks to Neuromarketing<\/b>, I'll show you the implications of a sales act. You'll know the emotions that can transform it into an act of purchase. In this way, you'll reach and retain your customers in a much shorter time. <\/span><\/span><\/p>\nDuring my professional conferences<\/strong>, I explain in concrete terms :<\/span><\/p>\n\n- how to engage and motivate your teams<\/span><\/li>\n
- teach your teams how to capitalize on emotions and reach your target effectively<\/span><\/li>\n
- use storytelling<\/strong> to make a lasting impression<\/span><\/li>\n<\/ul>\n
” content_phone=”<\/p>\n
HOW TO MAKE AN IMPACT ON CUSTOMER RELATIONS<\/span><\/strong>?<\/span><\/strong><\/h3>\nWith numerous examples of tried-and-tested customer strategies<\/b>, I'll guide you in creating an<\/b> unforgettable wow effect<\/strong> <\/b>.<\/span><\/p>\nThanks to Neuromarketing<\/b>, I'll show you the implications of a sales act. You'll know the emotions that can transform it into an act of purchase. In this way, you'll reach and retain your customers in a much shorter time. <\/span><\/span><\/p>\nDuring my professional conferences<\/strong>, I explain in concrete terms :<\/span><\/p>\n\n- how to engage and motivate your teams<\/span><\/li>\n
- teach your teams how to capitalize on emotions and reach your target effectively<\/span><\/li>\n
- use storytelling<\/strong> to make a lasting impression<\/span><\/li>\n<\/ul>\n
” content_last_edited=”on|tablet” _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” header_text_color=”#FFFFFF” header_2_font_size=”36px” header_3_font=”|600|||||||” header_3_font_size=”27px” header_3_line_height=”1.6em” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
HOW TO MAKE AN IMPACT ON CUSTOMER RELATIONS?<\/span><\/h3>\n<\/span><\/p>\nWith numerous examples of tried-and-tested customer strategies<\/b>, I’ll guide you in creating an<\/b> unforgettable wow effect<\/strong> <\/b>.<\/span><\/p>\nThanks to Neuromarketing<\/b>, I’ll show you the implications of a sales act. You’ll know the emotions that can transform it into an act of purchase. In this way, you’ll reach and retain your customers in a much shorter time. <\/span><\/span><\/p>\nDuring my professional conferences<\/strong>, I explain in concrete terms :<\/span><\/p>\n\n- how to engage and motivate your teams<\/span><\/li>\n
- teach your teams how to capitalize on emotions and reach your target effectively<\/span><\/li>\n
- use storytelling<\/strong> to make a lasting impression<\/span><\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurentberetta.com\/wp-content\/uploads\/2021\/04\/conference-effet-wahou-paris-scaled.jpg” alt=”the wow factor of Laurent Beretta's professional conference in Paris at the Grand Rex” title_text=”The "wow effect in the customer experience" conference in the telephony sector by Laurent BERETTA” force_fullwidth=”on” _builder_version=”4.16″ _module_preset=”default” custom_margin_tablet=”20px||||false|false” custom_margin_phone=”1px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#fffdfb” custom_padding=”0px|||||” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n
A PROFESSIONAL CONFERENCE <\/span>PERTINENT<\/span><\/strong><\/span><\/p>\nFOR YOUR BUSINESS<\/span><\/p>\n” content_phone=”<\/p>\n
A PROFESSIONAL CONFERENCE <\/span>PERTINENT<\/span><\/strong><\/span><\/p>\nFOR YOUR BUSINESS<\/span><\/p>\n” content_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” header_2_font=”|700|||||||” header_2_text_align=”center” header_2_font_size=”36px” header_2_line_height=”1.5em” header_3_text_align=”center” header_3_font_size=”25px” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” header_3_font_tablet=”” header_3_font_phone=”|600|||||||” header_3_font_last_edited=”on|phone” border_color_bottom=”#FAB31F” global_colors_info=”{}”]<\/p>\n
A RELEVANT PROFESSIONAL CONFERENCE<\/h2>\nFOR YOUR BUSINESS<\/span><\/h3>\n[\/et_pb_text][et_pb_divider color=”#FAB31F” divider_weight=”2px” _builder_version=”4.16″ _module_preset=”default” width=”10%” module_alignment=”center” custom_margin=”-20px||||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” max_width=”1920px” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”36px” header_3_font=”|600|||||||” header_3_text_color=”#000000″ header_3_font_size=”27px” header_3_line_height=”1.6em” custom_margin=”2px|||||” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
BETTER SELLING<\/h3>\nCAPITALIZE ON EMOTIONS<\/strong><\/h4>\n<\/strong><\/p>\nA successful sale is an emotional <\/span> <\/span>sale<\/strong>.<\/p>\nBecause the user experience must be at the heart of your strategy, I’ll show you how three simple emotions – surprise, interest and joy – make a sale emotional first and logically justified second.<\/p>\n
Expert<\/strong> <\/span>illusionist, <\/span>behavior specialist<\/strong>, I give you the keys to these three emotions to influence sales and thecustomer experience<\/strong> <\/span>durably.<\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurentberetta.com\/wp-content\/uploads\/2022\/04\/conference-experience-client-effet-wahou.jpg” alt=”Laurent Beretta speaker on the wow effect in customer experience” title_text=”The "creating the wow effect in the customer experience" conference for the A\u00e9roport de Paris management convention” align=”center” _builder_version=”4.16″ _module_preset=”default” custom_margin_tablet=”20px||||false|false” custom_margin_phone=”40px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”2px|||||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” min_height=”50.8px” custom_margin=”|auto|-44px|auto||” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider show_divider=”off” _builder_version=”4.16″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” module_class=”custom_row” _builder_version=”4.16″ _module_preset=”default” max_width=”1920px” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”second-on-mobile” _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurentberetta.com\/wp-content\/uploads\/2022\/04\/conference-square-habitat-hd.jpg” alt=”Laurent Beretta's conference on customer experience: building the wow effect” title_text=”- %91 %93 Laurent Beretta's customer experience conference for Square Habitat in Bordeaux” _builder_version=”4.16″ _module_preset=”default” custom_margin_tablet=”20px||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ module_class=”first-on-mobile” _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”36px” header_3_font=”|600|||||||” header_3_text_color=”#000000″ header_3_font_size=”27px” header_3_line_height=”1.6em” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
BETTER SERVICE<\/span><\/h3>\nINFLUENCE YOUR CUSTOMER’S PERCEPTION<\/strong><\/span><\/h4>\n<\/strong><\/p>\nA product or service is first and foremost perceived by a customer. And the challenges of <\/span>customer relations<\/strong> <\/span>are linked to the interpretation of these perceptions.<\/p>\nI teach you the specific skills you need to understand and positively influence your customers:<\/p>\n
\n- the ultimate rule ofemotional intelligence<\/strong> <\/span>to regain control and make all types of interaction more fluid<\/li>\n
- how to come out on top in conflict situations by asking just two questions<\/li>\n
- why the answer to a single question can build the foundations of the customer experience<\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” min_height=”50.8px” custom_margin=”|auto|-44px|auto||” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider show_divider=”off” _builder_version=”4.16″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” max_width=”1920px” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”36px” header_3_font=”|600|||||||” header_3_text_color=”#000000″ header_3_font_size=”27px” header_3_line_height=”1.6em” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
LOYALIZE<\/span><\/strong><\/h3>\nREALLY CREATE THE WOW EFFECT<\/strong><\/h4>\n<\/strong><\/p>\nPragmatic, intuitive and proven tools! Without emotion in the customer experience, it’s harder to stand out and sell. <\/p>\n
I’ll show you how to make the connection that creates lasting memories by making better use of our emotions. Emotions can be used to enhance thecustomer experience<\/strong> <\/span>!<\/p>\nBy explaining how and why the illusion works, this conference provides three insights:<\/p>\n
\n- reality is different for everyone, and we need to remain flexible in many circumstances.<\/li>\n
- the real challenges in <\/span>customer relations<\/strong> <\/span>and in <\/span>customer experience management<\/strong> <\/span>are linked to the interpretation of this reality.<\/li>\n
- customer performance is possible by following processes that take into account the points of view of our interlocutors and their <\/span>emotions<\/strong>.<\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurentberetta.com\/wp-content\/uploads\/2022\/04\/conference-experience-client-laurent-beretta-marseille.jpg” alt=”customer experience conference” title_text=”Laurent Beretta's customer experience conference for ACA immobilier Habitat in Marseille” align=”center” _builder_version=”4.16″ _module_preset=”default” custom_margin_tablet=”20px||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” min_height=”50.8px” custom_margin=”|auto|-44px|auto||” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider show_divider=”off” _builder_version=”4.16″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” module_class=”custom_row” _builder_version=”4.16″ _module_preset=”default” max_width=”1920px” custom_padding=”27px||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”second-on-mobile” _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurentberetta.com\/wp-content\/uploads\/2022\/04\/MENTALISME-Inauguration-Altrans.jpg” alt=”Laurent Beretta's interactive customer experience conference” title_text=”Laurent Beretta's conference on customer experience in the transport sector for altrans” _builder_version=”4.16″ _module_preset=”default” custom_margin=”20px||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ module_class=”first-on-mobile” _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”36px” header_3_font=”|600|||||||” header_3_text_color=”#000000″ header_3_font_size=”27px” header_3_line_height=”1.6em” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
MOTIVATE<\/span><\/h3>\nANCHOR POSITIVE MESSAGES<\/strong><\/h4>\n<\/strong><\/p>\nEfforts to transform the <\/span>shopping experience<\/strong> into a moment of delight must :<\/p>\n\n- be simple and sincere, to bring the <\/span>wow effect<\/strong> within everyone’s reach<\/span><\/li>\n
- be part of a <\/span>customer journey<\/strong> <\/span>from the customer’s point of view (sales force, after-sales service)<\/span><\/li>\n
- be part of a customer journey from the company’s point of view (internal relations between different functions, invisible journey in the customer’s eyes)<\/span><\/li>\n<\/ul>\n
From this point of view, by involving your participants, this <\/span>professional conference<\/b> <\/span>engages them and creates a strong emotional experience.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” min_height=”50.8px” custom_margin=”|auto|-44px|auto||” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider show_divider=”off” _builder_version=”4.16″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” max_width=”1920px” custom_padding=”||1px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”36px” header_3_font=”|600|||||||” header_3_text_color=”#000000″ header_3_font_size=”27px” header_3_line_height=”1.6em” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
TAKE ACTION<\/span><\/h3>\nUSE THE RIGHT CUSTOMER INFLUENCE LEVERS<\/strong><\/h4>\n<\/strong><\/p>\nI provide you with specific know-how, based on <\/span>neurosciences<\/strong> <\/span>and recent, proven business strategies.<\/p>\nAnd most of all, common sense in <\/span>customer relations<\/strong> <\/span>! :<\/p>\n\n- Simple, practical examples drawn from my own experience as a customer.<\/li>\n
- I’ll tell you all about it, the good and the bad!<\/li>\n
- My promise: to make this fascinating subject as lively and concrete as possible for all your participants!<\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurentberetta.com\/wp-content\/uploads\/2022\/04\/laurent-beretta-conference-experience-client-b-to-b.jpg” alt=”Laurent Beretta's conference and show on customer experience” title_text=”Laurent Beretta's conference on customer experience in the transport sector for altrans” align=”center” _builder_version=”4.16″ _module_preset=”default” custom_margin=”20px||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#FAB31F” custom_padding=”0px||1px|||” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” min_height=”178.8px” custom_margin=”|auto|2px|auto||” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_text_color=”#FFFFFF” header_text_color=”#FFFFFF” header_2_font=”|700|||||||” header_2_text_align=”center” header_2_font_size=”36px” header_2_line_height=”1.5em” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” border_color_bottom=”#FAB31F” global_colors_info=”{}”]<\/p>\n
THREE REASONS TO CALL ON US<\/span><\/h2>\n[\/et_pb_text][et_pb_divider color=”#FFFFFF” divider_weight=”2px” _builder_version=”4.16″ _module_preset=”default” width=”10%” module_alignment=”center” custom_margin=”-20px||||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||60px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n
This document gives you :<\/strong><\/p>\n\n- Benefits and key points of the conference<\/li>\n
- Scientific references for our emotional models<\/li>\n
- Our 3-point vision of customer experience challenges<\/li>\n<\/ol>\n
” content_phone=”<\/p>\n
<\/strong><\/p>\nThis document gives you :<\/strong><\/p>\n\n- Benefits and key points of the conference<\/li>\n
- Scientific references for our emotional models<\/li>\n
- Our 3-point vision of customer experience challenges<\/li>\n<\/ol>\n
” content_last_edited=”on|tablet” _builder_version=”4.16″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”18px” header_4_text_color=”#FFFFFF” header_4_font_size=”35px” background_color=”rgba(250,179,31,0.92)” custom_margin=”-2px||||false|false” custom_padding=”0px|10px|0px|10px|false|false” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}”]<\/p>\n
<\/p>\nYou were able to impact over 300 salespeople with your clear, sincere and precise messages.
The feedback from the teams is very good, and from my bosses too!\u201d<\/p>\n
<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\nA huge thank you to you for your show so connected to our business.
The introduction with our The Crew 2<\/em> game in digital magic was huge!
You were a real hit with the teams.
I’ve had nothing but positive feedback, even from people who aren’t magic fans!\u201d<\/p>\n
[\/dica_divi_carouselitem][\/dica_divi_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#FAB31F” custom_padding=”0px|||||” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”||2px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_text_color=”#FFFFFF” header_text_color=”#FFFFFF” header_2_font=”|700|||||||” header_2_text_align=”center” header_2_font_size=”36px” header_2_line_height=”1.5em” custom_padding=”0px|||||” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” border_color_bottom=”#FAB31F” global_colors_info=”{}”]<\/p>\n
USE THE WOW EFFECT<\/span>
IN THE CUSTOMER EXPERIENCE<\/span><\/h2>\n[\/et_pb_text][et_pb_divider color=”#FFFFFF” divider_weight=”2px” _builder_version=”4.16″ _module_preset=”default” width=”10%” module_alignment=”center” custom_margin=”-20px||||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” module_class=”custom_row” _builder_version=”4.16″ _module_preset=”default” max_width=”1920px” custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”second-on-mobile” _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurentberetta.com\/wp-content\/uploads\/2021\/04\/conference-experience-client-laurent-beretta-paris-scaled.jpg” alt=”The wow effect in the customer experience by speaker Laurent Beretta” title_text=”The "wow effect in the customer experience" conference in the real estate sector by Laurent BERETTA” _builder_version=”4.16″ _module_preset=”default” custom_margin_tablet=”20px||||false|false” custom_margin_phone=”40px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ module_class=”first-on-mobile” _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n
HOW TO BUILD AN EMOTIONAL CUSTOMER EXPERIENCE<\/span><\/strong><\/h3>\nAs a corporate lecturer<\/b>, I create concrete links and interaction between the science of <\/b>theillusion<\/b>, thewahou effect<\/b> <\/b>and thecustomer experience<\/b>. By combining performance and psychological models, I offer companies a new approach to the customer experience, from sales to loyalty. <\/span><\/span><\/p>\nCustomer experience has become a real issue. So if you're looking to convey the need for customer experience and its implications in a short space of time, my professional conference<\/b> is a strategic move. <\/span><\/p>\nWhether you're looking to attract new customers, build customer loyalty or strengthen your brand image, my emotional marketing<\/b> methods enable you to reach your customers directly and sustainably.<\/span><\/p>\n” content_phone=”<\/p>\n
HOW TO BUILD AN EMOTIONAL CUSTOMER EXPERIENCE?<\/span><\/strong><\/h3>\nAs a corporate lecturer<\/b>, I create concrete links and interaction between the science of <\/b>theillusion<\/b>, thewahou effect<\/b> <\/b>and thecustomer experience<\/b>. By combining performance and psychological models, I offer companies a new approach to the customer experience, from sales to loyalty. <\/span><\/span><\/p>\nCustomer experience has become a real issue. So if you're looking to convey the need for customer experience and its implications in a short space of time, my professional conference<\/b> is a strategic move. <\/span><\/p>\nWhether you're looking to attract new customers, build customer loyalty or strengthen your brand image, my emotional marketing<\/b> methods enable you to reach your customers directly and sustainably.<\/span><\/p>\n” content_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”36px” header_3_font=”|600|||||||” header_3_font_size=”27px” header_3_line_height=”1.6em” custom_margin=”3px|||||” custom_padding=”7px|||||” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
HOW TO BUILD AN EMOTIONAL CUSTOMER EXPERIENCE<\/span><\/h3>\n<\/span><\/p>\nAs a corporate lecturer<\/b>, I create concrete links and interaction between the science of <\/b>theillusion<\/b>, thewahou effect<\/b> <\/b>and thecustomer experience<\/b>. By combining performance and psychological models, I offer companies a new approach to the customer experience, from sales to loyalty. <\/span><\/span><\/p>\nCustomer experience has become a real issue. So if you’re looking to convey the need for customer experience and its implications in a short space of time, my professional conference<\/b> is a strategic move. <\/span><\/p>\nWhether you’re looking to attract new customers, build customer loyalty or strengthen your brand image, my emotional marketing<\/b> methods enable you to reach your customers directly and sustainably.<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”|auto|1px|auto||” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider show_divider=”off” _builder_version=”4.16″ _module_preset=”default” min_height=”12.8px” custom_padding=”0px||0px|||” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” max_width=”1920px” custom_padding=”2px||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n
HOW TO MAKE AN IMPACT ON CUSTOMER RELATIONS?<\/span><\/strong><\/h3>\nWith numerous examples of tried-and-tested customer strategies<\/b>, I'll guide you in creating an<\/b> unforgettable wow effect<\/strong> <\/b>.<\/span><\/p>\nThanks to Neuromarketing<\/b>, I'll show you the implications of a sales act. You'll know the emotions that can transform it into an act of purchase. In this way, you'll reach and retain your customers in a much shorter time. <\/span><\/span><\/p>\nDuring my professional conferences<\/strong>, I explain in concrete terms :<\/span><\/p>\n\n- how to engage and motivate your teams<\/span><\/li>\n
- teach your teams how to capitalize on emotions and reach your target effectively<\/span><\/li>\n
- use storytelling<\/strong> to make a lasting impression<\/span><\/li>\n<\/ul>\n
” content_phone=”<\/p>\n
HOW TO MAKE AN IMPACT ON CUSTOMER RELATIONS<\/span><\/strong>?<\/span><\/strong><\/h3>\nWith numerous examples of tried-and-tested customer strategies<\/b>, I'll guide you in creating an<\/b> unforgettable wow effect<\/strong> <\/b>.<\/span><\/p>\nThanks to Neuromarketing<\/b>, I'll show you the implications of a sales act. You'll know the emotions that can transform it into an act of purchase. In this way, you'll reach and retain your customers in a much shorter time. <\/span><\/span><\/p>\nDuring my professional conferences<\/strong>, I explain in concrete terms :<\/span><\/p>\n\n- how to engage and motivate your teams<\/span><\/li>\n
- teach your teams how to capitalize on emotions and reach your target effectively<\/span><\/li>\n
- use storytelling<\/strong> to make a lasting impression<\/span><\/li>\n<\/ul>\n
” content_last_edited=”on|tablet” _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” header_text_color=”#FFFFFF” header_2_font_size=”36px” header_3_font=”|600|||||||” header_3_font_size=”27px” header_3_line_height=”1.6em” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
HOW TO MAKE AN IMPACT ON CUSTOMER RELATIONS?<\/span><\/h3>\n<\/span><\/p>\nWith numerous examples of tried-and-tested customer strategies<\/b>, I’ll guide you in creating an<\/b> unforgettable wow effect<\/strong> <\/b>.<\/span><\/p>\nThanks to Neuromarketing<\/b>, I’ll show you the implications of a sales act. You’ll know the emotions that can transform it into an act of purchase. In this way, you’ll reach and retain your customers in a much shorter time. <\/span><\/span><\/p>\nDuring my professional conferences<\/strong>, I explain in concrete terms :<\/span><\/p>\n\n- how to engage and motivate your teams<\/span><\/li>\n
- teach your teams how to capitalize on emotions and reach your target effectively<\/span><\/li>\n
- use storytelling<\/strong> to make a lasting impression<\/span><\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurentberetta.com\/wp-content\/uploads\/2021\/04\/conference-effet-wahou-paris-scaled.jpg” alt=”the wow factor of Laurent Beretta's professional conference in Paris at the Grand Rex” title_text=”The "wow effect in the customer experience" conference in the telephony sector by Laurent BERETTA” force_fullwidth=”on” _builder_version=”4.16″ _module_preset=”default” custom_margin_tablet=”20px||||false|false” custom_margin_phone=”1px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#fffdfb” custom_padding=”0px|||||” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n
A PROFESSIONAL CONFERENCE <\/span>PERTINENT<\/span><\/strong><\/span><\/p>\nFOR YOUR BUSINESS<\/span><\/p>\n” content_phone=”<\/p>\n
A PROFESSIONAL CONFERENCE <\/span>PERTINENT<\/span><\/strong><\/span><\/p>\nFOR YOUR BUSINESS<\/span><\/p>\n” content_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” header_2_font=”|700|||||||” header_2_text_align=”center” header_2_font_size=”36px” header_2_line_height=”1.5em” header_3_text_align=”center” header_3_font_size=”25px” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” header_3_font_tablet=”” header_3_font_phone=”|600|||||||” header_3_font_last_edited=”on|phone” border_color_bottom=”#FAB31F” global_colors_info=”{}”]<\/p>\n
A RELEVANT PROFESSIONAL CONFERENCE<\/h2>\nFOR YOUR BUSINESS<\/span><\/h3>\n[\/et_pb_text][et_pb_divider color=”#FAB31F” divider_weight=”2px” _builder_version=”4.16″ _module_preset=”default” width=”10%” module_alignment=”center” custom_margin=”-20px||||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” max_width=”1920px” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”36px” header_3_font=”|600|||||||” header_3_text_color=”#000000″ header_3_font_size=”27px” header_3_line_height=”1.6em” custom_margin=”2px|||||” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
BETTER SELLING<\/h3>\nCAPITALIZE ON EMOTIONS<\/strong><\/h4>\n<\/strong><\/p>\nA successful sale is an emotional <\/span> <\/span>sale<\/strong>.<\/p>\nBecause the user experience must be at the heart of your strategy, I’ll show you how three simple emotions – surprise, interest and joy – make a sale emotional first and logically justified second.<\/p>\n
Expert<\/strong> <\/span>illusionist, <\/span>behavior specialist<\/strong>, I give you the keys to these three emotions to influence sales and thecustomer experience<\/strong> <\/span>durably.<\/p>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurentberetta.com\/wp-content\/uploads\/2022\/04\/conference-experience-client-effet-wahou.jpg” alt=”Laurent Beretta speaker on the wow effect in customer experience” title_text=”The "creating the wow effect in the customer experience" conference for the A\u00e9roport de Paris management convention” align=”center” _builder_version=”4.16″ _module_preset=”default” custom_margin_tablet=”20px||||false|false” custom_margin_phone=”40px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”2px|||||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” min_height=”50.8px” custom_margin=”|auto|-44px|auto||” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider show_divider=”off” _builder_version=”4.16″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” module_class=”custom_row” _builder_version=”4.16″ _module_preset=”default” max_width=”1920px” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”second-on-mobile” _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurentberetta.com\/wp-content\/uploads\/2022\/04\/conference-square-habitat-hd.jpg” alt=”Laurent Beretta's conference on customer experience: building the wow effect” title_text=”- %91 %93 Laurent Beretta's customer experience conference for Square Habitat in Bordeaux” _builder_version=”4.16″ _module_preset=”default” custom_margin_tablet=”20px||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ module_class=”first-on-mobile” _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”36px” header_3_font=”|600|||||||” header_3_text_color=”#000000″ header_3_font_size=”27px” header_3_line_height=”1.6em” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
BETTER SERVICE<\/span><\/h3>\nINFLUENCE YOUR CUSTOMER’S PERCEPTION<\/strong><\/span><\/h4>\n<\/strong><\/p>\nA product or service is first and foremost perceived by a customer. And the challenges of <\/span>customer relations<\/strong> <\/span>are linked to the interpretation of these perceptions.<\/p>\nI teach you the specific skills you need to understand and positively influence your customers:<\/p>\n
\n- the ultimate rule ofemotional intelligence<\/strong> <\/span>to regain control and make all types of interaction more fluid<\/li>\n
- how to come out on top in conflict situations by asking just two questions<\/li>\n
- why the answer to a single question can build the foundations of the customer experience<\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” min_height=”50.8px” custom_margin=”|auto|-44px|auto||” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider show_divider=”off” _builder_version=”4.16″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” max_width=”1920px” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”36px” header_3_font=”|600|||||||” header_3_text_color=”#000000″ header_3_font_size=”27px” header_3_line_height=”1.6em” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
LOYALIZE<\/span><\/strong><\/h3>\nREALLY CREATE THE WOW EFFECT<\/strong><\/h4>\n<\/strong><\/p>\nPragmatic, intuitive and proven tools! Without emotion in the customer experience, it’s harder to stand out and sell. <\/p>\n
I’ll show you how to make the connection that creates lasting memories by making better use of our emotions. Emotions can be used to enhance thecustomer experience<\/strong> <\/span>!<\/p>\nBy explaining how and why the illusion works, this conference provides three insights:<\/p>\n
\n- reality is different for everyone, and we need to remain flexible in many circumstances.<\/li>\n
- the real challenges in <\/span>customer relations<\/strong> <\/span>and in <\/span>customer experience management<\/strong> <\/span>are linked to the interpretation of this reality.<\/li>\n
- customer performance is possible by following processes that take into account the points of view of our interlocutors and their <\/span>emotions<\/strong>.<\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurentberetta.com\/wp-content\/uploads\/2022\/04\/conference-experience-client-laurent-beretta-marseille.jpg” alt=”customer experience conference” title_text=”Laurent Beretta's customer experience conference for ACA immobilier Habitat in Marseille” align=”center” _builder_version=”4.16″ _module_preset=”default” custom_margin_tablet=”20px||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” min_height=”50.8px” custom_margin=”|auto|-44px|auto||” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider show_divider=”off” _builder_version=”4.16″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” module_class=”custom_row” _builder_version=”4.16″ _module_preset=”default” max_width=”1920px” custom_padding=”27px||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”second-on-mobile” _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurentberetta.com\/wp-content\/uploads\/2022\/04\/MENTALISME-Inauguration-Altrans.jpg” alt=”Laurent Beretta's interactive customer experience conference” title_text=”Laurent Beretta's conference on customer experience in the transport sector for altrans” _builder_version=”4.16″ _module_preset=”default” custom_margin=”20px||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ module_class=”first-on-mobile” _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”36px” header_3_font=”|600|||||||” header_3_text_color=”#000000″ header_3_font_size=”27px” header_3_line_height=”1.6em” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
MOTIVATE<\/span><\/h3>\nANCHOR POSITIVE MESSAGES<\/strong><\/h4>\n<\/strong><\/p>\nEfforts to transform the <\/span>shopping experience<\/strong> into a moment of delight must :<\/p>\n\n- be simple and sincere, to bring the <\/span>wow effect<\/strong> within everyone’s reach<\/span><\/li>\n
- be part of a <\/span>customer journey<\/strong> <\/span>from the customer’s point of view (sales force, after-sales service)<\/span><\/li>\n
- be part of a customer journey from the company’s point of view (internal relations between different functions, invisible journey in the customer’s eyes)<\/span><\/li>\n<\/ul>\n
From this point of view, by involving your participants, this <\/span>professional conference<\/b> <\/span>engages them and creates a strong emotional experience.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” min_height=”50.8px” custom_margin=”|auto|-44px|auto||” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider show_divider=”off” _builder_version=”4.16″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” max_width=”1920px” custom_padding=”||1px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”36px” header_3_font=”|600|||||||” header_3_text_color=”#000000″ header_3_font_size=”27px” header_3_line_height=”1.6em” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
TAKE ACTION<\/span><\/h3>\nUSE THE RIGHT CUSTOMER INFLUENCE LEVERS<\/strong><\/h4>\n<\/strong><\/p>\nI provide you with specific know-how, based on <\/span>neurosciences<\/strong> <\/span>and recent, proven business strategies.<\/p>\nAnd most of all, common sense in <\/span>customer relations<\/strong> <\/span>! :<\/p>\n\n- Simple, practical examples drawn from my own experience as a customer.<\/li>\n
- I’ll tell you all about it, the good and the bad!<\/li>\n
- My promise: to make this fascinating subject as lively and concrete as possible for all your participants!<\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurentberetta.com\/wp-content\/uploads\/2022\/04\/laurent-beretta-conference-experience-client-b-to-b.jpg” alt=”Laurent Beretta's conference and show on customer experience” title_text=”Laurent Beretta's conference on customer experience in the transport sector for altrans” align=”center” _builder_version=”4.16″ _module_preset=”default” custom_margin=”20px||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#FAB31F” custom_padding=”0px||1px|||” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” min_height=”178.8px” custom_margin=”|auto|2px|auto||” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_text_color=”#FFFFFF” header_text_color=”#FFFFFF” header_2_font=”|700|||||||” header_2_text_align=”center” header_2_font_size=”36px” header_2_line_height=”1.5em” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” border_color_bottom=”#FAB31F” global_colors_info=”{}”]<\/p>\n
THREE REASONS TO CALL ON US<\/span><\/h2>\n[\/et_pb_text][et_pb_divider color=”#FFFFFF” divider_weight=”2px” _builder_version=”4.16″ _module_preset=”default” width=”10%” module_alignment=”center” custom_margin=”-20px||||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||60px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n
This document gives you :<\/strong><\/p>\n\n- Benefits and key points of the conference<\/li>\n
- Scientific references for our emotional models<\/li>\n
- Our 3-point vision of customer experience challenges<\/li>\n<\/ol>\n
” content_phone=”<\/p>\n
<\/strong><\/p>\nThis document gives you :<\/strong><\/p>\n\n- Benefits and key points of the conference<\/li>\n
- Scientific references for our emotional models<\/li>\n
- Our 3-point vision of customer experience challenges<\/li>\n<\/ol>\n
” content_last_edited=”on|tablet” _builder_version=”4.16″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”18px” header_4_text_color=”#FFFFFF” header_4_font_size=”35px” background_color=”rgba(250,179,31,0.92)” custom_margin=”-2px||||false|false” custom_padding=”0px|10px|0px|10px|false|false” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}”]<\/p>\n
As a corporate lecturer<\/b>, I create concrete links and interaction between the science of <\/b>theillusion<\/b>, thewahou effect<\/b> <\/b>and thecustomer experience<\/b>. By combining performance and psychological models, I offer companies a new approach to the customer experience, from sales to loyalty. <\/span><\/span><\/p>\n Customer experience has become a real issue. So if you're looking to convey the need for customer experience and its implications in a short space of time, my professional conference<\/b> is a strategic move. <\/span><\/p>\n Whether you're looking to attract new customers, build customer loyalty or strengthen your brand image, my emotional marketing<\/b> methods enable you to reach your customers directly and sustainably.<\/span><\/p>\n ” content_phone=”<\/p>\n As a corporate lecturer<\/b>, I create concrete links and interaction between the science of <\/b>theillusion<\/b>, thewahou effect<\/b> <\/b>and thecustomer experience<\/b>. By combining performance and psychological models, I offer companies a new approach to the customer experience, from sales to loyalty. <\/span><\/span><\/p>\n Customer experience has become a real issue. So if you're looking to convey the need for customer experience and its implications in a short space of time, my professional conference<\/b> is a strategic move. <\/span><\/p>\n Whether you're looking to attract new customers, build customer loyalty or strengthen your brand image, my emotional marketing<\/b> methods enable you to reach your customers directly and sustainably.<\/span><\/p>\n ” content_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”36px” header_3_font=”|600|||||||” header_3_font_size=”27px” header_3_line_height=”1.6em” custom_margin=”3px|||||” custom_padding=”7px|||||” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n <\/span><\/p>\n As a corporate lecturer<\/b>, I create concrete links and interaction between the science of <\/b>theillusion<\/b>, thewahou effect<\/b> <\/b>and thecustomer experience<\/b>. By combining performance and psychological models, I offer companies a new approach to the customer experience, from sales to loyalty. <\/span><\/span><\/p>\n Customer experience has become a real issue. So if you’re looking to convey the need for customer experience and its implications in a short space of time, my professional conference<\/b> is a strategic move. <\/span><\/p>\n Whether you’re looking to attract new customers, build customer loyalty or strengthen your brand image, my emotional marketing<\/b> methods enable you to reach your customers directly and sustainably.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”|auto|1px|auto||” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider show_divider=”off” _builder_version=”4.16″ _module_preset=”default” min_height=”12.8px” custom_padding=”0px||0px|||” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” max_width=”1920px” custom_padding=”2px||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n With numerous examples of tried-and-tested customer strategies<\/b>, I'll guide you in creating an<\/b> unforgettable wow effect<\/strong> <\/b>.<\/span><\/p>\n Thanks to Neuromarketing<\/b>, I'll show you the implications of a sales act. You'll know the emotions that can transform it into an act of purchase. In this way, you'll reach and retain your customers in a much shorter time. <\/span><\/span><\/p>\n During my professional conferences<\/strong>, I explain in concrete terms :<\/span><\/p>\n ” content_phone=”<\/p>\n With numerous examples of tried-and-tested customer strategies<\/b>, I'll guide you in creating an<\/b> unforgettable wow effect<\/strong> <\/b>.<\/span><\/p>\n Thanks to Neuromarketing<\/b>, I'll show you the implications of a sales act. You'll know the emotions that can transform it into an act of purchase. In this way, you'll reach and retain your customers in a much shorter time. <\/span><\/span><\/p>\n During my professional conferences<\/strong>, I explain in concrete terms :<\/span><\/p>\n ” content_last_edited=”on|tablet” _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” header_text_color=”#FFFFFF” header_2_font_size=”36px” header_3_font=”|600|||||||” header_3_font_size=”27px” header_3_line_height=”1.6em” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n <\/span><\/p>\n With numerous examples of tried-and-tested customer strategies<\/b>, I’ll guide you in creating an<\/b> unforgettable wow effect<\/strong> <\/b>.<\/span><\/p>\n Thanks to Neuromarketing<\/b>, I’ll show you the implications of a sales act. You’ll know the emotions that can transform it into an act of purchase. In this way, you’ll reach and retain your customers in a much shorter time. <\/span><\/span><\/p>\n During my professional conferences<\/strong>, I explain in concrete terms :<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurentberetta.com\/wp-content\/uploads\/2021\/04\/conference-effet-wahou-paris-scaled.jpg” alt=”the wow factor of Laurent Beretta's professional conference in Paris at the Grand Rex” title_text=”The "wow effect in the customer experience" conference in the telephony sector by Laurent BERETTA” force_fullwidth=”on” _builder_version=”4.16″ _module_preset=”default” custom_margin_tablet=”20px||||false|false” custom_margin_phone=”1px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#fffdfb” custom_padding=”0px|||||” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n A PROFESSIONAL CONFERENCE <\/span>PERTINENT<\/span><\/strong><\/span><\/p>\n FOR YOUR BUSINESS<\/span><\/p>\n ” content_phone=”<\/p>\n A PROFESSIONAL CONFERENCE <\/span>PERTINENT<\/span><\/strong><\/span><\/p>\n FOR YOUR BUSINESS<\/span><\/p>\n ” content_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” header_2_font=”|700|||||||” header_2_text_align=”center” header_2_font_size=”36px” header_2_line_height=”1.5em” header_3_text_align=”center” header_3_font_size=”25px” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” header_3_font_tablet=”” header_3_font_phone=”|600|||||||” header_3_font_last_edited=”on|phone” border_color_bottom=”#FAB31F” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_divider color=”#FAB31F” divider_weight=”2px” _builder_version=”4.16″ _module_preset=”default” width=”10%” module_alignment=”center” custom_margin=”-20px||||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” max_width=”1920px” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”36px” header_3_font=”|600|||||||” header_3_text_color=”#000000″ header_3_font_size=”27px” header_3_line_height=”1.6em” custom_margin=”2px|||||” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n <\/strong><\/p>\n A successful sale is an emotional <\/span> <\/span>sale<\/strong>.<\/p>\n Because the user experience must be at the heart of your strategy, I’ll show you how three simple emotions – surprise, interest and joy – make a sale emotional first and logically justified second.<\/p>\n Expert<\/strong> <\/span>illusionist, <\/span>behavior specialist<\/strong>, I give you the keys to these three emotions to influence sales and thecustomer experience<\/strong> <\/span>durably.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurentberetta.com\/wp-content\/uploads\/2022\/04\/conference-experience-client-effet-wahou.jpg” alt=”Laurent Beretta speaker on the wow effect in customer experience” title_text=”The "creating the wow effect in the customer experience" conference for the A\u00e9roport de Paris management convention” align=”center” _builder_version=”4.16″ _module_preset=”default” custom_margin_tablet=”20px||||false|false” custom_margin_phone=”40px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”2px|||||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” min_height=”50.8px” custom_margin=”|auto|-44px|auto||” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider show_divider=”off” _builder_version=”4.16″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” module_class=”custom_row” _builder_version=”4.16″ _module_preset=”default” max_width=”1920px” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”second-on-mobile” _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurentberetta.com\/wp-content\/uploads\/2022\/04\/conference-square-habitat-hd.jpg” alt=”Laurent Beretta's conference on customer experience: building the wow effect” title_text=”- %91 %93 Laurent Beretta's customer experience conference for Square Habitat in Bordeaux” _builder_version=”4.16″ _module_preset=”default” custom_margin_tablet=”20px||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ module_class=”first-on-mobile” _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”36px” header_3_font=”|600|||||||” header_3_text_color=”#000000″ header_3_font_size=”27px” header_3_line_height=”1.6em” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n <\/strong><\/p>\n A product or service is first and foremost perceived by a customer. And the challenges of <\/span>customer relations<\/strong> <\/span>are linked to the interpretation of these perceptions.<\/p>\n I teach you the specific skills you need to understand and positively influence your customers:<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” min_height=”50.8px” custom_margin=”|auto|-44px|auto||” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider show_divider=”off” _builder_version=”4.16″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” max_width=”1920px” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”36px” header_3_font=”|600|||||||” header_3_text_color=”#000000″ header_3_font_size=”27px” header_3_line_height=”1.6em” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n <\/strong><\/p>\n Pragmatic, intuitive and proven tools! Without emotion in the customer experience, it’s harder to stand out and sell. <\/p>\n I’ll show you how to make the connection that creates lasting memories by making better use of our emotions. Emotions can be used to enhance thecustomer experience<\/strong> <\/span>!<\/p>\n By explaining how and why the illusion works, this conference provides three insights:<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurentberetta.com\/wp-content\/uploads\/2022\/04\/conference-experience-client-laurent-beretta-marseille.jpg” alt=”customer experience conference” title_text=”Laurent Beretta's customer experience conference for ACA immobilier Habitat in Marseille” align=”center” _builder_version=”4.16″ _module_preset=”default” custom_margin_tablet=”20px||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” min_height=”50.8px” custom_margin=”|auto|-44px|auto||” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider show_divider=”off” _builder_version=”4.16″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” module_class=”custom_row” _builder_version=”4.16″ _module_preset=”default” max_width=”1920px” custom_padding=”27px||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ module_class=”second-on-mobile” _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurentberetta.com\/wp-content\/uploads\/2022\/04\/MENTALISME-Inauguration-Altrans.jpg” alt=”Laurent Beretta's interactive customer experience conference” title_text=”Laurent Beretta's conference on customer experience in the transport sector for altrans” _builder_version=”4.16″ _module_preset=”default” custom_margin=”20px||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ module_class=”first-on-mobile” _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”36px” header_3_font=”|600|||||||” header_3_text_color=”#000000″ header_3_font_size=”27px” header_3_line_height=”1.6em” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n <\/strong><\/p>\n Efforts to transform the <\/span>shopping experience<\/strong> into a moment of delight must :<\/p>\n From this point of view, by involving your participants, this <\/span>professional conference<\/b> <\/span>engages them and creates a strong emotional experience.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” min_height=”50.8px” custom_margin=”|auto|-44px|auto||” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider show_divider=”off” _builder_version=”4.16″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” max_width=”1920px” custom_padding=”||1px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” header_2_font_size=”36px” header_3_font=”|600|||||||” header_3_text_color=”#000000″ header_3_font_size=”27px” header_3_line_height=”1.6em” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n <\/strong><\/p>\n I provide you with specific know-how, based on <\/span>neurosciences<\/strong> <\/span>and recent, proven business strategies.<\/p>\n And most of all, common sense in <\/span>customer relations<\/strong> <\/span>! :<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_image src=”https:\/\/laurentberetta.com\/wp-content\/uploads\/2022\/04\/laurent-beretta-conference-experience-client-b-to-b.jpg” alt=”Laurent Beretta's conference and show on customer experience” title_text=”Laurent Beretta's conference on customer experience in the transport sector for altrans” align=”center” _builder_version=”4.16″ _module_preset=”default” custom_margin=”20px||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#FAB31F” custom_padding=”0px||1px|||” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” min_height=”178.8px” custom_margin=”|auto|2px|auto||” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_text_color=”#FFFFFF” header_text_color=”#FFFFFF” header_2_font=”|700|||||||” header_2_text_align=”center” header_2_font_size=”36px” header_2_line_height=”1.5em” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” border_color_bottom=”#FAB31F” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_divider color=”#FFFFFF” divider_weight=”2px” _builder_version=”4.16″ _module_preset=”default” width=”10%” module_alignment=”center” custom_margin=”-20px||||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||60px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n This document gives you :<\/strong><\/p>\n ” content_phone=”<\/p>\n <\/strong><\/p>\n This document gives you :<\/strong><\/p>\n ” content_last_edited=”on|tablet” _builder_version=”4.16″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”18px” header_4_text_color=”#FFFFFF” header_4_font_size=”35px” background_color=”rgba(250,179,31,0.92)” custom_margin=”-2px||||false|false” custom_padding=”0px|10px|0px|10px|false|false” border_radii=”on|15px|15px|15px|15px” global_colors_info=”{}”]<\/p>\nHOW TO BUILD AN EMOTIONAL CUSTOMER EXPERIENCE?<\/span><\/strong><\/h3>\n
HOW TO BUILD AN EMOTIONAL CUSTOMER EXPERIENCE<\/span><\/h3>\n
HOW TO MAKE AN IMPACT ON CUSTOMER RELATIONS?<\/span><\/strong><\/h3>\n
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HOW TO MAKE AN IMPACT ON CUSTOMER RELATIONS<\/span><\/strong>?<\/span><\/strong><\/h3>\n
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HOW TO MAKE AN IMPACT ON CUSTOMER RELATIONS?<\/span><\/h3>\n
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A RELEVANT PROFESSIONAL CONFERENCE<\/h2>\n
FOR YOUR BUSINESS<\/span><\/h3>\n
BETTER SELLING<\/h3>\n
CAPITALIZE ON EMOTIONS<\/strong><\/h4>\n
BETTER SERVICE<\/span><\/h3>\n
INFLUENCE YOUR CUSTOMER’S PERCEPTION<\/strong><\/span><\/h4>\n
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LOYALIZE<\/span><\/strong><\/h3>\n
REALLY CREATE THE WOW EFFECT<\/strong><\/h4>\n
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MOTIVATE<\/span><\/h3>\n
ANCHOR POSITIVE MESSAGES<\/strong><\/h4>\n
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TAKE ACTION<\/span><\/h3>\n
USE THE RIGHT CUSTOMER INFLUENCE LEVERS<\/strong><\/h4>\n
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THREE REASONS TO CALL ON US<\/span><\/h2>\n
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