{"id":15371,"date":"2025-05-11T16:57:32","date_gmt":"2025-05-11T14:57:32","guid":{"rendered":"https:\/\/laurentberetta.com\/the-illusion-of-predictability-when-ai-enhances-the-customer-experience\/"},"modified":"2025-05-11T16:59:36","modified_gmt":"2025-05-11T14:59:36","slug":"the-illusion-of-predictability-when-ai-enhances-the-customer-experience","status":"publish","type":"post","link":"https:\/\/laurentberetta.com\/en\/the-illusion-of-predictability-when-ai-enhances-the-customer-experience\/","title":{"rendered":"The illusion of predictability: when AI enhances the customer experience"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/laurentberetta.com\/wp-content\/uploads\/2021\/08\/conf\u00e9rence-experience-client-laurent-beretta-magicen-mentaliste.jpg” hover_enabled=”0″ background_last_edited=”on|phone” background_image_tablet=”https:\/\/laurentberetta.com\/wp-content\/uploads\/2021\/08\/laurent-beretta-magicien-mentaliste-conventiion-.jpeg” background_enable_image_tablet=”on” background_position_phone=”center_right” da_disable_devices=”off|off|off” global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″ da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”||||true|false” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”et_body_layout” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

“Any sufficiently advanced technology is indistinguishable from magic.” – Arthur C. Clarke<\/strong><\/p>\n

Artificial intelligence is no longer a concept of the future: it’s already transforming our interactions, our decisions, and our expectations as customers. But what happens when AI meets magic, emotion, the human? At an event organized by Salesforce, I had the pleasure of exploring this unprecedented crossroads between mentalism, technology and customer relations. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#fffdfb” custom_padding=”0px||22px|||” da_disable_devices=”off|off|off” global_colors_info=”{}” theme_builder_area=”et_body_layout” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”|auto|-3px|auto||” custom_padding=”||3px|||” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_text content_tablet=”<\/p>\n

ILLUSIONIST AND PROFESSIONAL SPEAKER<\/h2>\n

” content_phone=”<\/p>\n

ILLUSIONIST AND PROFESSIONAL SPEAKER<\/h2>\n

” content_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”|700|||||||” header_2_text_align=”center” header_2_font_size=”24px” custom_padding=”0px|||||” hover_enabled=”0″ border_color_bottom=”#FAB31F” global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″]<\/p>\n

AI & mentalism: the same battle?<\/h2>\n

[\/et_pb_text][et_pb_divider color=”#FAB31F” divider_weight=”2px” _builder_version=”4.16″ _module_preset=”default” width=”10%” module_alignment=”center” custom_margin=”-20px||||false|false” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” module_class=”custom_column” _builder_version=”4.16″ _module_preset=”default” max_width=”1920px” custom_padding=”0px|||||” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”1_2″ module_class=”second-on-mobile” _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_image src=”https:\/\/laurentberetta.com\/wp-content\/uploads\/2025\/05\/LB-IA-Salesforce.png” alt=”Laurent Beretta's conference on customer experience and the wow effect” title_text=”LB IA Salesforce” _builder_version=”4.27.4″ _module_preset=”default” max_width=”100%” custom_margin=”50px|||||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ module_class=”first-on-mobile” _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_text content_tablet=”<\/p>\n

The real wow effect<\/span>
Create emotion in customer relations!<\/span><\/h3>\n

How can you better sell, serve and retain your customers?<\/em><\/span>
How to decipher the emotions of thewow effect<\/strong>?<\/em><\/span><\/p>\n

I offer you a new vision of thecustomer experience<\/strong>. More than a professional conference<\/strong>, an experience combining performance and psychology. <\/span><\/p>\n

<\/b>As a business consultant, MBA graduate from the USA, expert<\/strong> illusionist and behavioral specialist<\/strong>, I want to transform your vision of the customer experience.<\/span><\/p>\n

My promise: to give you the keys to customer experience and best practices from the world of luxury.<\/span><\/p>\n

” content_phone=”<\/p>\n

The real wow effect<\/span>
Create emotion in customer relations!<\/span><\/h3>\n

How can you better sell, serve and retain your customers?<\/em><\/span>
How to decipher the emotions of thewow effect<\/strong>?<\/em><\/span><\/p>\n

I offer you a new vision of thecustomer experience<\/strong>. More than a professional conference<\/strong>, an experience combining performance and psychology. <\/span><\/p>\n

<\/b>As a business consultant, MBA graduate from the USA, expert<\/strong> illusionist and behavioral specialist<\/strong>, I want to transform your vision of the customer experience.<\/span><\/p>\n

My promise: to give you the keys to customer experience and best practices from the world of luxury.<\/span><\/p>\n

” content_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ header_3_font=”|600|||||||” header_3_font_size=”20px” header_3_line_height=”1.6em” custom_padding=”||1px|||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″]<\/p>\n

Mentalism is based on a detailed understanding of human behavior, logic and emotions. Artificial intelligence, on the other hand, analyzes millions of pieces of data to predict intentions, needs or emotions. One captures the invisible; the other calculates it. <\/p>\n

On stage, with ChatGPT as my accomplice, I demonstrated how an AI can suggest the right questions to detect an emotion, a lie… or a hidden bill. It was an unsettling experience, both spectacular and revealing: AI doesn’t think like we do, but it does perceive<\/strong> more and more. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”|auto|3px|auto||” custom_padding=”20px||0px|||” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjcyMTkiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” button_text=”LIVE THE EXPERIENCE” button_alignment=”center” button_alignment_tablet=”center” button_alignment_phone=”” button_alignment_last_edited=”on|phone” _builder_version=”4.16″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”#FAB31F” button_border_color=”RGBA(0,0,0,0)” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/et_pb_button][et_pb_divider color=”#000000″ divider_weight=”1px” _builder_version=”4.16″ _module_preset=”default” width=”50%” module_alignment=”center” custom_margin=”21px||||false|false” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” module_class=”custom_row” _builder_version=”4.16″ _module_preset=”default” max_width=”1920px” custom_padding=”0px|||||” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ module_class=”second-on-mobile” _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_text content_tablet=”<\/p>\n

WITH AN ILLUSIONIST SPEAKER<\/strong><\/span><\/p>\n

CREATE COMMITMENT<\/strong><\/span><\/p>\n

<\/strong><\/span><\/p>\n

<\/strong><\/span><\/p>\n

Liven up your meetings and motivate your staff with a motivational speaker.<\/strong><\/p>\n

Laurent Beretta uses magic, the art of illusion and <\/span>mentalism<\/b> <\/span>to make every performance an unforgettable event. <\/span>Employee commitment<\/strong>, powerful messages and innovation are the hallmarks of every customized performance.<\/p>\n

<\/span>customer culture<\/b>,emotional intelligence <\/b>and digital transformation<\/strong> have become key issues for every company.<\/p>\n

Getting the message across in a short space of time at a key conference for your organization is a strategic move.<\/p>\n

” content_phone=”<\/p>\n

WITH AN ILLUSIONIST SPEAKER<\/strong><\/span><\/p>\n

CREATE COMMITMENT<\/strong><\/span><\/p>\n

<\/strong><\/span><\/p>\n

<\/strong><\/span><\/p>\n

Liven up your meetings and motivate your staff with a motivational speaker.<\/strong><\/p>\n

Laurent Beretta uses magic, the art of illusion and <\/span>mentalism<\/b> <\/span>to make every performance an unforgettable event. <\/span>Employee commitment<\/strong>, powerful messages and innovation are the hallmarks of every customized performance.<\/p>\n

The <\/span>customer culture<\/b>,emotional intelligence <\/b>and digital transformation have become key issues for any company.<\/p>\n

Getting the message across in a short space of time at a key conference for your organization is a strategic move.<\/p>\n

” content_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” header_3_font=”|600|||||||” header_3_text_align=”left” header_3_font_size=”27px” header_3_line_height=”1.6em” custom_padding=”40px|||||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″]<\/p>\n

Creating emotion in a world of data<\/strong><\/span><\/p>\n

AI enables large-scale personalization, optimization and automation. But customer experience isn’t just about efficiency. It’s about the unexpected<\/strong>, the felt<\/strong>, the human connection<\/strong>. As in a magic trick, it’s not the mechanism that’s the touchstone, but the surprise, the rightness, the feeling that “it was for me”. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#FAB31F” custom_padding=”4px|||||” da_disable_devices=”off|off|off” global_colors_info=”{}” theme_builder_area=”et_body_layout” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”||2px|||” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”|700||on|||||” header_2_text_align=”center” header_2_text_color=”#000000″ header_2_font_size=”30px” hover_enabled=”0″ border_color_bottom=”#FAB31F” global_colors_info=”{}” theme_builder_area=”et_body_layout” text_text_color=”#000000″ header_text_color=”#000000″ sticky_enabled=”0″ header_font=”|||on|||||”]<\/p>\n

Salesforce, data & live performance<\/h2>\n

[\/et_pb_text][et_pb_divider color=”#FFFFFF” divider_weight=”2px” _builder_version=”4.16″ _module_preset=”default” width=”10%” module_alignment=”center” custom_margin=”-20px||||false|false” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” custom_padding_last_edited=”on|desktop” _builder_version=”4.16″ _module_preset=”default” max_width=”1920px” min_height=”100px” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”0px||1px|||” custom_padding_tablet=”” custom_padding_phone=”” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”1_2″ module_class=”second-on-mobile” _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_text content_tablet=”<\/p>\n

A TAILOR-MADE CORPORATE SHOW<\/h3>\n

Our <\/span>mentalism shows<\/b> <\/span>offer you the certainty of moments <\/span>magic<\/b> <\/span>based on interaction and wonder. Visit <\/span>mentalist,<\/b> <\/span>by its psychological strength and mastery of the <\/span> perceptive<\/b>illusion<\/b>,<\/b> <\/span>transports your employees into the world of persuasion. <\/span><\/p>\n

Our <\/span>mentalist show<\/b> <\/span>will introduce you to the power of the mind, <\/span><\/b>the <\/span>psychology<\/b> <\/span>and the power of <\/span>suggestion<\/strong>. <\/span>Non-verbal communication, hypnosis <\/span><\/b>and <\/span>influence<\/b>, you'll be transported and informed about yourself! <\/span><\/p>\n

Your <\/span>corporate events<\/b> <\/span>or <\/span>company parties<\/b> <\/span>must be unique, exclusive and memorable. So the aim of our <\/span>Our aim is to ensure that everyone comes out of the show<\/b> feeling enhanced and valued. To achieve this, we offer effects that tie in with your convention themes and messages. <\/p>\n

” content_phone=”<\/p>\n

A TAILOR-MADE CORPORATE SHOW<\/h3>\n

Our <\/span>mentalism shows<\/b> <\/span>offer you the certainty of moments <\/span>magic<\/b> <\/span>based on interaction and wonder. Visit <\/span>mentalist,<\/b> <\/span>by its psychological strength and mastery of the <\/span> perceptive<\/b>illusion<\/b>,<\/b> <\/span>transports your employees into the world of persuasion. <\/span><\/p>\n

Our <\/span>mentalist show<\/b> <\/span>will introduce you to the power of the mind, <\/span><\/b>the <\/span>psychology<\/b> <\/span>and the power of <\/span>suggestion<\/strong>. <\/span>Non-verbal communication, hypnosis <\/span><\/b>and <\/span>influence<\/b>, you'll be transported and informed about yourself! <\/span><\/p>\n

Our shows from <\/span>interactive mentalism<\/strong> <\/span>are designed to be engaging and <\/span>spectacular<\/b>. So we create a psychological, powerful and unusual show. Your <\/span>corporate events<\/b> <\/span>or <\/span>company parties<\/b> <\/span>must be unique, exclusive and memorable. So the aim of our <\/span>Our aim is to ensure that everyone comes out of the show<\/b> feeling enhanced and valued. To achieve this, we offer effects that tie in with your convention themes and messages. <\/p>\n

” content_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ header_3_font=”|600|||||||” header_3_text_color=”#FFFFFF” header_3_font_size=”30px” header_3_line_height=”1.6em” custom_margin=”3px|||||” custom_padding=”40px|||||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″]<\/p>\n

The intervention for Salesforce wasn’t just a show: it embodied the idea that data, properly used, can create uncanny coincidences<\/strong> and unforgettable experiences. Using internal indicators and AI-projected information, the audience witnessed an “impossible” – but rigorously orchestrated – prediction. <\/p>\n

A powerful metaphor for what companies can do: aggregate, understand and then transform<\/strong> data into relationships.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ module_class=”first-on-mobile” _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_image src=”https:\/\/laurentberetta.com\/wp-content\/uploads\/2025\/05\/LB-IA-Salesforce2.png” alt=”Corporate mentalism show by Laurent Beretta” title_text=”LB IA Salesforce2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|||||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”|auto|3px|auto||” custom_padding=”20px||0px|||” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_divider color=”#FFFFFF” divider_weight=”1px” _builder_version=”4.16″ _module_preset=”default” width=”50%” module_alignment=”center” custom_margin=”21px||||false|false” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”14px||0px|||” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font=”|700||on|||||” header_2_text_align=”center” header_2_text_color=”#000000″ header_2_font_size=”30px” custom_margin=”-10px|||||” hover_enabled=”0″ border_color_bottom=”#FAB31F” global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″]<\/p>\n

AI does not replace the human<\/h2>\n

[\/et_pb_text][et_pb_divider color=”#FFFFFF” divider_weight=”2px” _builder_version=”4.16″ _module_preset=”default” width=”10%” module_alignment=”center” custom_margin=”-20px||||false|false” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” module_class=”custom_row” _builder_version=”4.16″ _module_preset=”default” max_width=”1920px” custom_padding=”1px||3px|||” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ module_class=”second-on-mobile” _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_text content_tablet=”<\/p>\n

A TAILOR-MADE CORPORATE SHOW<\/h3>\n

Our <\/span>mentalism shows<\/b> <\/span>offer you the certainty of moments <\/span>magic<\/b> <\/span>based on interaction and wonder. Visit <\/span>mentalist,<\/b> <\/span>by its psychological strength and mastery of the <\/span> perceptive<\/b>illusion<\/b>,<\/b> <\/span>transports your employees into the world of persuasion. <\/span><\/p>\n

Our <\/span>mentalist show<\/b> <\/span>will introduce you to the power of the mind, <\/span><\/b>the <\/span>psychology<\/b> <\/span>and the power of <\/span>suggestion<\/strong>. <\/span>Non-verbal communication, hypnosis <\/span><\/b>and <\/span>influence<\/b>, you'll be transported and informed about yourself! <\/span><\/p>\n

Your <\/span>corporate events<\/b> <\/span>or <\/span>company parties<\/b> <\/span>must be unique, exclusive and memorable. So the aim of our <\/span>Our aim is to ensure that everyone comes out of the show<\/b> feeling enhanced and valued. To achieve this, we offer effects that tie in with your convention themes and messages. <\/p>\n

” content_phone=”<\/p>\n

A TAILOR-MADE CORPORATE SHOW<\/h3>\n

Our <\/span>mentalism shows<\/b> <\/span>offer you the certainty of moments <\/span>magic<\/b> <\/span>based on interaction and wonder. Visit <\/span>mentalist,<\/b> <\/span>by its psychological strength and mastery of the <\/span> perceptive<\/b>illusion<\/b>,<\/b> <\/span>transports your employees into the world of persuasion. <\/span><\/p>\n

Our <\/span>mentalist show<\/b> <\/span>will introduce you to the power of the mind, <\/span><\/b>the <\/span>psychology<\/b> <\/span>and the power of <\/span>suggestion<\/strong>. <\/span>Non-verbal communication, hypnosis <\/span><\/b>and <\/span>influence<\/b>, you'll be transported and informed about yourself! <\/span><\/p>\n

Our shows from <\/span>interactive mentalism<\/strong> <\/span>are designed to be engaging and <\/span>spectacular<\/b>. So we create a psychological, powerful and unusual show. Your <\/span>corporate events<\/b> <\/span>or <\/span>company parties<\/b> <\/span>must be unique, exclusive and memorable. So the aim of our <\/span>Our aim is to ensure that everyone comes out of the show<\/b> feeling enhanced and valued. To achieve this, we offer effects that tie in with your convention themes and messages. <\/p>\n

” content_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#000000″ header_3_font=”|600|||||||” header_3_text_color=”#FFFFFF” header_3_font_size=”30px” header_3_line_height=”1.6em” custom_margin=”3px|||||” custom_padding=”40px|||||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″ link_text_color=”#000000″]<\/p>\n

In a Harvard Business<\/em> Review article, one sentence sums up the issue perfectly:<\/p>\n

\n

“Artificial intelligence won’t replace humans – but humans who know how to use it will replace those who don’t”<\/strong>
(Harvard Business Review, August 2023)<\/em><\/a><\/p>\n<\/blockquote>\n

We don’t have to fear artificial intelligence, but rather learn to interact with it<\/strong>. By integrating it into our processes, our insights and our businesses, we can strengthen our impact, and offer experiences where technology amplifies<\/strong> rather than eclipses the human<\/strong>. <\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/laurentberetta.com\/en\/corporate-magic\/” button_text=”Make an impact” button_alignment=”center” button_alignment_tablet=”center” button_alignment_phone=”” button_alignment_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_color=”#000000″ button_bg_color=”#FFFFFF” button_border_color=”RGBA(0,0,0,0)” custom_padding=”6px|||||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ theme_builder_area=”post_content” _builder_version=”4.27.4″ _module_preset=”default” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row make_equal=”on” module_class=”custom_row” _builder_version=”4.16″ _module_preset=”default” max_width=”1920px” custom_padding=”0px|||||” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ module_class=”second-on-mobile” _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_text content_tablet=”<\/p>\n

WITH AN ILLUSIONIST SPEAKER<\/strong><\/span><\/p>\n

CREATE COMMITMENT<\/strong><\/span><\/p>\n

<\/strong><\/span><\/p>\n

<\/strong><\/span><\/p>\n

Liven up your meetings and motivate your staff with a motivational speaker.<\/strong><\/p>\n

Laurent Beretta uses magic, the art of illusion and <\/span>mentalism<\/b> <\/span>to make every performance an unforgettable event. <\/span>Employee commitment<\/strong>, powerful messages and innovation are the hallmarks of every customized performance.<\/p>\n

<\/span>customer culture<\/b>,emotional intelligence <\/b>and digital transformation<\/strong> have become key issues for every company.<\/p>\n

Getting the message across in a short space of time at a key conference for your organization is a strategic move.<\/p>\n

” content_phone=”<\/p>\n

WITH AN ILLUSIONIST SPEAKER<\/strong><\/span><\/p>\n

CREATE COMMITMENT<\/strong><\/span><\/p>\n

<\/strong><\/span><\/p>\n

<\/strong><\/span><\/p>\n

Liven up your meetings and motivate your staff with a motivational speaker.<\/strong><\/p>\n

Laurent Beretta uses magic, the art of illusion and <\/span>mentalism<\/b> <\/span>to make every performance an unforgettable event. <\/span>Employee commitment<\/strong>, powerful messages and innovation are the hallmarks of every customized performance.<\/p>\n

The <\/span>customer culture<\/b>,emotional intelligence <\/b>and digital transformation have become key issues for any company.<\/p>\n

Getting the message across in a short space of time at a key conference for your organization is a strategic move.<\/p>\n

” content_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” text_font=”||||||||” header_3_font=”|600|||||||” header_3_text_align=”left” header_3_font_size=”27px” header_3_line_height=”1.6em” custom_padding=”40px|||||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”et_body_layout” sticky_enabled=”0″]<\/p>\n

What if the future of customer experience was magical?<\/strong><\/span><\/p>\n

Emotion. Elegance. Anticipation. These elements are an integral part of my scenic universe, but they are also at the heart of a successful customer experience. Today, AI is a tool. In the right hands, it becomes a lever. In sensitive hands, it becomes… a stage. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Section” _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(0,0,0,0.5)” background_image=”https:\/\/laurentberetta.com\/wp-content\/uploads\/2025\/04\/laurent-beretta-magicien-mentaliste-convention-entreprise-pleniere_LE_upscale_balanced_x4-scaled.jpg” background_position=”bottom_center” module_alignment=”center” min_height=”246.6px” custom_margin=”0px||||false|false” custom_padding=”100px||110px||false|false” custom_padding_tablet=”” custom_padding_phone=”40px||40px||true|false” background_color_phone=”#000000″ background_last_edited=”on|tablet” background_enable_color_tablet=”off” background_enable_color_phone=”on” background_enable_image_tablet=”off” background_enable_image_phone=”off” background_size_tablet=”cover” background_position_tablet=”bottom_center” background_position_phone=”bottom_center” custom_css_main_element=”background-position:0px -150px !important;” da_disable_devices=”off|off|off” global_module=”11644″ saved_tabs=”all” locked=”off” global_colors_info=”{}” theme_builder_area=”et_body_layout” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” min_height=”153.5px” custom_margin=”||||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_2_font=”Raleway|500|||||||” header_2_text_align=”center” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” header_2_line_height=”2em” header_3_font_size=”30px” header_4_font=”||||||||” header_4_font_size=”36px” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n

LET’S MAKE AN APPOINTMENT<\/span><\/h4>\n

[\/et_pb_text][et_pb_divider color=”#FAB31F” divider_weight=”2px” _builder_version=”4.16″ _module_preset=”default” width=”10%” module_alignment=”center” custom_margin=”-20px||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_2_font=”Raleway|500|||||||” header_2_text_align=”center” header_2_text_color=”#FFFFFF” header_2_font_size=”36px” header_2_line_height=”2em” header_3_font_size=”30px” header_4_font=”|300|||||||” header_4_font_size=”27px” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n

to better define your expectations<\/span><\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.16″ _module_preset=”default” module_alignment=”center” custom_margin=”|0px||0px|false|true” custom_padding=”0px|0px|0px||false|false” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_text _builder_version=”4.16″ _module_preset=”default” link_text_align=”center” link_text_color=”#FFFFFF” link_font_size=”23px” width=”100%” width_tablet=”” width_phone=”” width_last_edited=”on|phone” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|phone” custom_padding=”20px|0px|20px|0px|false|false” link_option_url=”contact@laurentberetta.com” border_width_right=”1px” border_color_right=”#FFFFFF” border_color_left=”#FFFFFF” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n

<\/i> +33 6 37 06 94 31<\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_text disabled_on=”off|off|off” _builder_version=”4.16″ _module_preset=”default” link_text_color=”#FFFFFF” link_font_size=”23px” custom_margin=”|0px|||false|false” custom_padding=”20px|0px|20px||false|false” link_option_url=”contact@laurentberetta.com” border_color_right=”#FFFFFF” border_width_left=”1px” border_color_left=”#FFFFFF” global_colors_info=”{}” theme_builder_area=”et_body_layout”]<\/p>\n

<\/i> contact@laurentberetta.com<\/span><\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”6px|auto|-21px|auto||” custom_padding=”14px|||||” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”et_body_layout”][et_pb_button button_url=”mailto:laurentberetta@gmail.com” button_text=”CONTACT ME” button_alignment=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_color=”#000000″ button_bg_color=”#FAB31F” button_border_color=”RGBA(0,0,0,0)” global_colors_info=”{}” theme_builder_area=”et_body_layout”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

“Any sufficiently advanced technology is indistinguishable from magic.” – Arthur C. Clarke Artificial intelligence is no longer a concept of the future: it’s already transforming our interactions, our decisions, and our expectations as customers. But what happens when AI meets magic, emotion, the human? At an event organized by Salesforce, I had the pleasure of exploring this unprecedented crossroads between mentalism, technology and customer relations. AI & mentalism: the same battle?Mentalism is based on a detailed understanding of human behavior, logic and emotions. Artificial intelligence, on the other hand, analyzes millions of pieces of data to predict intentions, needs or emotions. One captures the invisible; the other calculates it. On stage, with ChatGPT as my accomplice, I demonstrated how an AI can suggest the right questions to detect an emotion, a lie… or a hidden bill. It was an unsettling experience, both spectacular and revealing: AI doesn’t think like we do, but it does perceive more and more. Creating emotion in a world of data AI enables large-scale personalization, optimization and automation. But customer experience isn’t just about efficiency. It’s about the unexpected, the felt, the human connection. As in a magic trick, it’s not the mechanism that’s the touchstone, […]<\/p>\n","protected":false},"author":1,"featured_media":15884,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[218],"tags":[],"class_list":["post-15371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience"],"yoast_head":"\nThe illusion of predictability: when AI enhances the customer experience - LAURENTBERETTA<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The illusion of predictability: when AI enhances the customer experience - LAURENTBERETTA\" \/>\n<meta property=\"og:description\" content=\""Any sufficiently advanced technology is indistinguishable from magic." - Arthur C. Clarke Artificial intelligence is no longer a concept of the future: it's already transforming our interactions, our decisions, and our expectations as customers. But what happens when AI meets magic, emotion, the human? At an event organized by Salesforce, I had the pleasure of exploring this unprecedented crossroads between mentalism, technology and customer relations. AI & mentalism: the same battle?Mentalism is based on a detailed understanding of human behavior, logic and emotions. Artificial intelligence, on the other hand, analyzes millions of pieces of data to predict intentions, needs or emotions. One captures the invisible; the other calculates it. On stage, with ChatGPT as my accomplice, I demonstrated how an AI can suggest the right questions to detect an emotion, a lie... or a hidden bill. It was an unsettling experience, both spectacular and revealing: AI doesn't think like we do, but it does perceive more and more. Creating emotion in a world of data AI enables large-scale personalization, optimization and automation. But customer experience isn't just about efficiency. It's about the unexpected, the felt, the human connection. 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Creating emotion in a world of data AI enables large-scale personalization, optimization and automation. But customer experience isn't just about efficiency. It's about the unexpected, the felt, the human connection. 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