THE ILLUSIONIST FOR YOUR CORPORATE EVENTS
KEYNOTES FOR YOUR PLENARIES AND CONVENTIONS
MENTALISM TO ENHANCE YOUR CUSTOMER EXPERIENCE

As an illusioniste and true architect of perceptions, Laurent shines a light on what shapes the customer experience : the interpretation of reality. He draws real-world connections between the science of illusion and emotional understanding. With the right levers, he demonstrates how to design a customer experience that’s rich in emotions.
This motivational talk is highly interactive and is given to fortune 500 (Air France, LVMH, AXA, BNP, SOCIETE GENERALE, etc.) during corporate meetings to create insights. This motivational speech is also very entertaining as it is enhanced with corporate magic and mentalism . This puts the concepts of sales and service quality into a new perspective.
Today, Laurent splits his time between magic and consulting.
In his motivatioal keynotes, he has recently developed a new form of mentalismusing artificial intelligence. These innovations innovations also dedicated to optimizing the customer experience for fortune 500 and luxury brands who already trust him.
AREAS OF EXPERTISE:
- CX Consultant certified by Forrester Research, “mastering customer experience”
- Neuromarketing, diploma from ESSEC
- Master Practitioner in Neuro-Linguistic Programming : trained by Richard Bandler, co-creator of NLP
- Magic FestivalAward-winning illusionist, recipient of the Grand Prix at the Monte Carlo Magic Stars.

FORRESTER DIPLOMA
Mastering customer experience
Designing experiences that users want.
Understand how to create the right experiences, and test and continually improve their impact.
Identify, select and implement the right technologies to support your CX strategy.

NEUROMARKETING DIPLOMA
Issued by ESSEC Paris
A better understanding of the brain mechanisms that influence purchasing decisions.
Use of neuroscientific tools and techniques to optimize marketing campaigns.
Design more engaging and personalized customer experiences.

NLP DIPLOMA
Issued by Richard Bandler, co-creator of NLP
Advanced techniques for influencing and persuading effectively.
Acquire proven tools for overcoming personal and professional obstacles.
Advanced NLP techniques: strategies for modeling and reproducing human excellence in a wide range of fields
CORPORATE SHOWS
MAGIC AT THE SERVICE OF LUXURY
Laurent Beretta, illusionnist, corporate speaker, creates powerful experiences to trigger insights. After earning his MBA in the United States and winning the Grand Prix at the Monaco Magic Festival, he founded Corporate Illusions : a company dedicated to creating memorable events.
It’s for his unique vision of the customer experience that major companies like Louis Vuitton, BNP, Chanel, Dior, and L’Oréal regularly call upon his services. Since 1999, Laurent has been creating impactful visuals and messages for prestigious events, often highlighting the magic of luxury.
Thanks to his work with luxury brands, Laurent has expanded his presence in the corporate world. Naturally, he began to draw connections between the magical experiences he creates and the broader concept of customer experience .
Because illusionists know a lot about how the human brain works—knowledge that is valuable both on stage and in business!
After studying the psychology behind magical effects and audience behavior, Laurent launched a second activity in 2008 and became a motivational speaker. His first keynote, “Perception and Performance,” builds connections between the corporate world and the performance techniques of an illusionist.
Then, after training in Neuromarketing and in Neuro-Linguistic Programming (NLP) he developed a second keynote on: customer experience : « Create the WOW Effect in customer relations », offering a fresh and enriching take on the customer centric approach. Because the analogies drawn by illusionists break traditional patterns of thinking, Laurent seeks to spark lasting “aha” moments.

RECOMMENDATIONS

“I wanted to thank you for the quality of your conference.
You were able to impact over 300 salespeople with your clear, sincere and precise messages.
The feedback from the teams is very good, and from my bosses too!”
Eric Poueys
Customer Contact Center Manager PIERRE & VACANCES - CENTER PARCS GROUP

“Your performance gave us some innovative and highly relevant keys.
On customer relations, service relations and customer perception.
An excellent conference, thank you again!”
Florence Desert
Customer Experience Director, Air France

“This message is to thank you for your conference,
we’ve had a positive impact since last night,
the teams are over the moon!
We’ve reached our goal!
Thanks again, much appreciated.”
Agnes Combes
Training Director, Chanel

“Your conference was unanimously appreciated.
Illusionary illustration gets key messages across, without the formalism of a top-down “high mass”.
The desired messages came through very clearly and I thank you for that.”
Patrick Emmanuel Murcott
Distribution Networks Division, MAIF

“From studying finance to coaching to the art of magic,
it was a wonderful conference for all our guests!
You embody the essence of motivation.
THANK YOU again!”
Didier Le Menestrel
Group Chairman, LFDE

“Hello Laurent,
A huge thank you to you for your show so connected to our business.
The introduction with our The Crew 2 game in digital magic was huge!
You were a real hit with the teams.
I’ve had nothing but positive feedback, even from people who aren’t magic fans!”